As a small business owner thinking about spending one more dime on your advertising budget probably sends shivers up your back. You know you must do it but, especially today, cash is tight. One of the beautiful reasons for the web today is the ability to chat get free exposure on websites online like Twitter, Facebook and more. It does not cost you a dime to manufacture a Twitter account, put together a Facebook page or setup a Linked account. All it takes is a bit of time and a little know how.
When you begin out looking to use some of these social media sites to advertise your business sit down and create a plan. You want to construct three distinct points in this plan.
First determine, realistically, how much time you (or an employee) can dedicate to a social media campaign. Successfully building exposure, brand recognition and dedicated followers takes consistent effort over the long run. Just being seated one night and plowing a period of time into creating accounts will get you no place. It is an hour a night? Maybe it’s only a couple hours a week. Whatever it is decide what time you can afford to spend and dedicate yourself to actually putting that point in each and every week.
Secondly determine what your distinctive goal is. What do you wish to get out of the time you invest in Twitter, Facebook and the others? Make it laser specific and not something as vague as “Make more sales. inch Particularly when starting out pinpoint an absolute goal that you can track and monitor. For example, say you’ve just begun to carry a new brand of product. Perhaps your social media goal is to increase the sale of said product over a certain period of time. Make it small, targeted and manageable. Now take your time looking for, and connecting with, people on these social media sites that are interested in that product. As you build a base of followers you can interact with you’ll notice they naturally start to explore more of your products.
Lastly, and this is the hardest part, is you must do it. If you dedicate an hour a night then make darn sure you put that point in. Read and learn about how to become effective in the space. I’d guess that 9 out of 10 people that begin social media quit just before they start to see results. To borrow a greatly overused saying — the online game is a demonstration, not a sprint.